Detalles del documento

Imprima y guarde

Artículo de periódico

Implementing a community-based social marketing project to improve agricultural worker health

Fecha

2001

Autores

J. Flocks

Resumen

The Together for Agricultural Safety project is a community-based social marketing project working to reduce the adverse health effects of pesticide exposure among fernery and nursery workers in Florida. In 3 years, the collaboration between university and community researchers has embodied many of the principles of community-based research while completing multiple stages of formative data collection required for a social marketing project. This hybrid approach to developing a health intervention for a minority community has been successful in its early stages because the community partners are organized, empowered, and motivated to execute research activities with the assistance of academic partners. However, this work has also been labor intensive and costly. This article describes the lessons learned by project partners and considers the limitations of this approach for agricultural health research. [References: 26]

Journal title

Environmental Health Perspectives

Volumen

109

Conexiones

Los sectores económicos

Agriculture and horticulture workers y General farm workers

Tipos de contenido

Iniciativas de apoyo

Los grupos destinatarios

Los investigadores

Relevancia geográfica

Estados Unidos

Esferas de la actividad

Ciencias de la Salud y Asistencia social

Idiomas

Inglés