- Date
2016-06-16
- Authors
Janet McLaughlin
- Abstract
Earlier this year, a quiet decision by Loblaw to remove French’s brand ketchup from its shelves was met by an unexpected firestorm of protest from angry consumers. In the weeks following, the brand rose from relative obscurity into superhero status over its local tomato origins. Over the course of 24 hours, Canadians told Loblaw loud and clear that they wanted local Leamington, Ont., tomatoes in the popular condiment gracing their barbequed eats this summer. A surprised Loblaw management team quickly reversed its decision.
- Newspaper title
TVO
- Publisher
TVO
- File Attachments
- Links
- Economic sectors
General relevance - all sectors
- Content types
Current Policy
- Target groups
Public awareness
- Geographical focuses
Canada, Ontario, Alberta, Manitoba, Quebec, British Columbia, Other provinces, Federal, Nova Scotia, and National relevance
- Languages
English
