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Journal article

Implementing a community-based social marketing project to improve agricultural worker health

Date

2001

Authors

J. Flocks

Abstract

The Together for Agricultural Safety project is a community-based social marketing project working to reduce the adverse health effects of pesticide exposure among fernery and nursery workers in Florida. In 3 years, the collaboration between university and community researchers has embodied many of the principles of community-based research while completing multiple stages of formative data collection required for a social marketing project. This hybrid approach to developing a health intervention for a minority community has been successful in its early stages because the community partners are organized, empowered, and motivated to execute research activities with the assistance of academic partners. However, this work has also been labor intensive and costly. This article describes the lessons learned by project partners and considers the limitations of this approach for agricultural health research. [References: 26]

Journal title

Environmental Health Perspectives

Volume

109

Links

Economic sectors

Agriculture and horticulture workers and General farm workers

Content types

Support initiatives

Target groups

Researchers

Geographical focuses

United States

Spheres of activity

Health sciences and Social work

Languages

English